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The Influence of Resource Mobilization on the Success of Online Petitions

Beusekom, M.D. van (2017) The Influence of Resource Mobilization on the Success of Online Petitions.

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Abstract:Since centuries petitions have been used to tell the government what they think about a certain object and demand change (Kilman & Costello, 2002). Nowadays, there are online petitions to achieve this goal. For this different resources can be used. This paper looks at the influence of resources on the likelihood of succeeding of online petitions. There are many resources, but this paper focuses on three resources; time, financial resources and social network. For this 16 petitioners have been interviewed, either by phone or by mail. Half of them were individuals, and the other half were from organisations. Therefore, this paper also looks at the differences between individuals and organisations and online petitions. In this research, no relation between the resources time, financial resources and social network and the likely outcome of a petition has been found. A difference has been found between organisations and individuals. It appears that most organisations have a better network established than individuals. Besides, most organisations have more money available. In most cases, this results in the fact that they spent more money on promotion of the petition compared to individuals. As there is no relation found in this research, this does not mean that organisations have a higher chance of reaching the goal of their petition. The sample of this paper exists out of petitioners from Therefore, the results might not be internationally applicable. It also has to be taken into account that the sample is relatively small.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general
Programme:International Business Administration BSc (50952)
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