Effect of different types of access devices on people’s interaction with rich media blog articles

Baekler, L. (2017) Effect of different types of access devices on people’s interaction with rich media blog articles.

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Abstract:The aim of this research is to identify how consumers interact with blog articles which are optimised for search engines, with the skyscraper technique. While this technique works in regards to Google rankings, it is not researched on how consumers perceive the technique. Furthermore the impact of different device types will be researched. In order to investigate this, data on such a skyscraper/rich media blog was collected. Google Analytics Data as well as Hotjar Data was analysed. Furthermore, a survey was done. This combination of methods is new. The survey was filled out by visitors of the webpage. A limitation to this research is the fact that the data is only collected on one blog article on one Dutch webpage. New about this research is the fact that a new and popular technique of writing good blog articles will be scientifically researched, as well as the research itself. It was found that this type of search engine optimization works for Google rankings, but the long articles are not fully read by users. One aspect of the rich media article is an infographic. It was found that this is not used, especially from smartphone users, but also from the other device types. Therefore the Google factors for rankings are not very user friendly and do not comply with what users actually use. Furthermore in the evening, more of the content is read.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/72832
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