Business model innovation for SMEs : the value of tools such as provided by “Businessmakeover.eu”

Hartkamp, Danny (2017) Business model innovation for SMEs : the value of tools such as provided by “Businessmakeover.eu”.

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Abstract:Due to fast changing external factors, there is an increasing urge for small and medium-sized enterprises (SMEs) to innovate their business model (BM) to sustain a fit with their business environment. However, for various reasons, most SMEs dedicate little attention to create a BM in the first place, let alone to innovate their business model. This action research aims validating the value of tools in the business model innovation process of SMEs, and by doing so contributing to the existing BM, BMI and tooling literature. By testing the tools provided by the Businessmakeover.eu platform and validating the value of these tools, this research addresses the practical relevance as well. Through workshops with SMEs and interviews with business coaches/advisors, data related to the concepts of SMEs, business models (BMs), BMI and tooling was gathered. In addition, earlier conducted interviews in the Envision project was used as secondary data source to determine the value of the Businessmakeover.eu platform specifically and thus add practical relevance to this research. The discussed results indicate that tools solely are not of value to SMEs, and that advice, discussion and facilitation with preferably an external entrepreneur, business coach, advisor or expert is necessary to let the tools be of any value to SMEs. Lastly limitations and further research directions are discussed.
Item Type:Essay (Master)
Clients:
Innovalor B.V., Enschede
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/72936
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