University of Twente Student Theses


How can radical innovation bring back product competition in a stagnating smartphone industry?

Walet, O.P.D. (2017) How can radical innovation bring back product competition in a stagnating smartphone industry?

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Abstract:The aim of this thesis is to investigate and analyse the smartphone industry and the company, HTC, within this industry, in the hopes of finding a radical innovation that could generate product competition, in this stagnating industry. This bachelor thesis is divided into two parts where one of them is performing an analysis and the second is developing a product concept. During the first part, information will be collected and analysed from literature papers, as well as two professionals from the multinational company Thomson Reuters. The second part deals with all of the ideation and realisation of a product concept, based on the information that were analysed during the first part. Additionally, the marketing of the product concept will be made in order to make sure that the product could be diffused well if it were made. After all of this, a user testing made under semi-structured was realised in order to gain some insights to how people feel about this radical innovation and if they have any suggestions towards this one. The researches have led to the conclusion that radical innovation is one of the only way to bring back product competition in this industry, due to the fact that an incremental innovation cannot impress the potential users, who have grown accustomed to the technology, making them harder to impress. Nevertheless, this radical innovation must be useful and interesting enough for the user to actually make a difference.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:50 technical science in general, 83 economics, 85 business administration, organizational science
Programme:Creative Technology BSc (50447)
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