Optimised NPD : how to put the theory into practice : a German case study from mechanical engineering

Lammers, Louis Paul (2017) Optimised NPD : how to put the theory into practice : a German case study from mechanical engineering.

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Abstract:This research paper investigates how a German premium mechanical engineering manufacturer can optimise its current NPD process according to the contemporary scientific literature. Furthermore, this research paper investigates how the company can ensure the successful implementation of an optimised NPD process amongst its employees since this constitutes a major challenge to companies in the German mechanical engineering industry. To that end, the company’s current NPD process was described and analysed before a future state which is based on the findings of the current scientific literature was designed. In a final step an implementation plan was devised for how to successfully implement the proposed changes to company XYZ’s current NPD process amongst its employees. The implementation plan is based on the findings of the current scientific literature dealing with successful change management. As the findings of this research paper show, company XYZ is advised to primarily restructure its current NPD process. Secondly, company XYZ is advised to incorporate technology road mapping in its strategy formulation process, introduce a formal and systematic portfolio management process, make use of/develop a NPD evaluation software tool, make use of product modules also across its different product categories, make its departments responsible of the timely execution of a NPD activity, introduce a comprehensive visual management system and to train its employees in terms of leadership behaviour and leadership abilities, so that a more effective and more efficient NPD process is attained.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/72998
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