University of Twente Student Theses


Antecedents for idea quality in intra corporate crowdsourcing for ideas

Smulders, Maurice (2017) Antecedents for idea quality in intra corporate crowdsourcing for ideas.

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Abstract:The interest in crowdsourcing, and intra-corporate crowdsourcing in specific, has been on the rise. Primarily to tap into the need of companies for constant innovation. Though seemingly highly beneficial, the practice is posed with problems in terms of the ratio between low quality and high quality ideas. The sheer amount of bad ideas hamper the continuous stream of innovation as well as the efforts of idea evaluators. It has been argued that only one in 3000 ideas become a commercial success. It is known that there are interpersonal differences in the provision of ideas but the actual factors that generate this discrepancy is rather unknown. Therefore this study aims to discover the most influential individual traits and contextual factors that promote idea quality in intra-corporate crowdsourcing initiatives. The related research question therefore is: “What are the traits and contexts of the individual employee profile that generate the highest rated ideas in intra-corporate crowdsourcing for idea initiatives?”. It has been found that the traits and contexts that provide increased odds of generating high quality ideas are found to be task autonomy, proactive personality, information sharing and trust. With this knowledge practitioners can deploy measures to enhance the factors on a holistic level to increase the overall average idea quality, but also set up ideation task forces with people that score high on the factors that were discovered.
Item Type:Essay (Master)
Liberty Global, Amsterdam, The Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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