The Psychology of Drunk Bicycling – The Influence of Bicyclist’s Norms and Attitudes

Dicker, M. (2017) The Psychology of Drunk Bicycling – The Influence of Bicyclist’s Norms and Attitudes.

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Abstract:Drunk bicycling, that is bicycling in public while intoxicated, is associated with an increased risk of accidents and severe injuries. Relatively little is known about the factors influencing drunk bicycling intentions and possible ways of intervening. The present research tries to shed some light on the Psychology of drunk bicycling by applying the Theory of Planned Behaviour (TPB). That is why two factors – ‘perceived risk’ and ‘subjective norms’ – were manipulated in a 2 (low risk vs. high risk information) x 2 (negative vs. positive norms information) between-participants experiment. Attitude, subjective norms and ultimately also intention of drunk bicycling were the independent variables. It was expected that the manipulations would influence attitude and subjective norms and that this change would transmit on intentions. Lowest intentions were expected for the high risk / negative subjective norms condition and highest intentions for the low risk / positive subjective norms condition. The results did not support these expectations: Although both manipulations resulted in significantly different levels of attitude and subjective norms between the conditions, there was no significant difference in intentions among the conditions. Overall, the TPB explained 76% of the total variance of student’s drunk bicycling intentions.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/73179
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