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The Dieselgate : a transnational in-depth content analysis of German and American newspaper` coverages regarding the Volkswagen organisational crisis

Kraus, K.S. (2017) The Dieselgate : a transnational in-depth content analysis of German and American newspaper` coverages regarding the Volkswagen organisational crisis.

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Abstract:On 18 September 2015 Volkswagen was confronted with a public statement by the U.S. Environmental Protection Agency, which stated that the German carmaker has violated the “Act of Clean Air”. Earlier studies in crisis communication have found that the newspapers’ selections of crisis frames, crisis issues and crisis tonality can be influenced by the newspaper’s country of origin. The notion of crisis variable shifting from one crisis moment to another crisis moment has gained momentum in disaster communication studies. This study investigates both areas in the context of a preventable transnational organisational crisis. These insights may be of interest for crisis communication researchers as well as for crisis managers who are in need of a crisis response strategy for a transnational preventable organisational crisis. This study is an in-depth content analysis that examined to what extent American newspapers differ in their coverage of two key crisis moments of the VW crisis in terms of crisis framing, crisis issues and crisis tonality from the coverage of the same crisis by German newspapers. A total of 163 newspaper articles were analysed in order to explore and compare the similarities and divergences in the transnational crisis coverage.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/73237
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