Integrating social media features in NL-Alert

Dijl, Daniëlle van (2017) Integrating social media features in NL-Alert.

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Abstract:In times of crisis people look for information and support and include social media in their search for sufficient information. The real-time information, support and control people experience while using Social Networking Sites (SNS) seems useful in times of crisis. This paper helps to understand if and how SNS functions can have a positive influence on self efficacy, risk perception and information sufficiency when they are integrated in current risk communication efforts like NL-Alert. This was measured with the help of an online survey with an embedded experiment with 2 conditions where participants were randomly assigned to a control condition showing the classical format of NL-Alert or the expanded condition where SNS functions (a newsfeed and the feature of marking oneself as safe) were added to NL-Alert. The constructs of self efficacy, risk perception and information sufficiency were measured by self reported scores on scale items. Contrary to our expectations results show that self efficacy and risk perception did not differ between conditions, however participants did report a significantly higher score on information sufficiency in the expanded condition when compared to the classical condition. Keywords: Social media, Self efficacy, Risk perception, Information sufficiency, Crisis communication, Facebook, Twitter, App, Risk communication, Technology
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 70 social sciences in general, 77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/73253
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