Testing the mirroring hypothesis in the NPD context : an analysis of the relationships between product architecture, NPD team structure, team knowledge creation and NPD project performance

This research examined the mirroring hypothesis and it's effect on New Product Development(NPD) project performance. Deviating from predominant methodology of testing of the mirroring hypothesis, this research examined the relationships between team structure dimensions, team knowledge creation, product architecture and NPD project performance. Results show that product architecture has a moderating effect on the relationship between team structure and NPD project performance and on the relationship between team knowledge creation and NPD project performance. Theoretical and managerial implications are derived from the subsequent discussion.