University of Twente Student Theses


The role of media organizations in framing a 'corporate scandal'

Fransen, A.F.C. (2017) The role of media organizations in framing a 'corporate scandal'.

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Abstract:Corporate scandals can occur in a so called ‘gray area’ in which there is a discussion of what is publicly acceptable and what is not (Bruhn, 2009). The use of specific frames by media organizations can influence the opinion of citizens. The main research question of this study is: “How do media organizations play a role in framing a ‘corporate scandal’. This paper contributes to literature by defining how media organizations can play a role in drawing the lines in the so called ‘gray area’. A single case study is performed which contains the elements of a scandal, media attention, a social movement organization (SMO) and framing. To conclude, there can be said that The Media played a major role in creating awareness for the topic of this case but they did not influenced the final decision whether to continue with water injection or not. Moreover, because of The Media, three stages can be defined in the case according their type of frame. There can also be said that media organizations have the power to draw the line in the gray area of what is acceptable by their amount of attention to the case, their use of sensational words and by the choice of interviewees in their news articles.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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