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Framing Brexit : economic rationales versus emotions in the campaign’s press releases

Lindenberg, Christoph (2017) Framing Brexit : economic rationales versus emotions in the campaign’s press releases.

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Abstract:Is the pre-Brexit discourse one of economic reason or one of emotional affect? The official campaign organizations’ (“Vote Remain – Britain Stronger in” and “Vote Leave – take back control”) press releases are scrutinized using a qualitative content analysis, in order to assess the manifestation of economic rationales and emotional appeals in the final week prior the referendum (Mayring, 2014). The argumentative frames are deductively derived from theory on Economic Voting and from literature on political psychology and guide a structured assessment of the overarching themes of the campaign’s communicative strategies. Whereas the expectation of a generally greater use of emotional items by both camps could not be confirmed, the hypothesized focus of “Vote Leave – take back control” on an emotional framing of the vote finds support in the analysis. In contrast, “Vote Remain – Britain Stronger in’s” optimistic confidence in the persuasiveness of the EU’s economic advantages might have been too little in mobilizing enough support for the European project – a gamble that is to change Britain’s and the EU’s political future fundamentally.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:89 political science
Programme:European Public Administration BSc (56654)
Link to this item:http://purl.utwente.nl/essays/73277
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