Business models at the Bottom of the Pyramid: The influence of cultural aspects

This research aims to explore the relationship between the BOP, business models, and national culture and will try to find an answer to the question to which extend business models at the BOP are influenced by national culture. The research is exploratory. First the three concepts of business models, the BOP, and national culture will be explored in an extensive literature review. After that, the concepts will be combined in a conceptual model. The conceptual model reveals the relationship between the three concepts. When all the concepts are placed next to each other, the goal is to understand the different types of interactive relationships. The ultimate goal will be to answer the research question by combining theories from the literature review with the outcome of the case studies comparison. The purpose is to find out what the 130 cases entail and which similarities can be found