University of Twente Student Theses


Entrepreneurs in slow fashion: Ambitious or death wish? An analysis of the slow fashion industry

Duiveman, A (2017) Entrepreneurs in slow fashion: Ambitious or death wish? An analysis of the slow fashion industry.

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Abstract:Nowadays it is challenging for entrepreneurs in slow fashion to launch their start-up. Slow fashion refers to the type of clothing that is designed and manufactured to maximize benefits to people and society while minimizing adverse environmental impacts. Due to the success of fast fashion, increasing sustainable innovations, demanding consumers and global high competition, it is difficult for an entrepreneurial start-up to distinguish oneself. Choices have to be made what kind of business practices one wants to execute, because producing beautiful clothes made of sustainable materials is not distinguishing enough anymore. Entrepreneurs have to think beyond the current traditional business model in order to stimulate their viability. A business model has to incorporate the current sustainable environmental, societal and economic changes and trends. Thus, entrepreneurs have to rethink their business operations in order to be distinctive and to enhance their survival rate. Because the entrepreneurial threshold of entering the current slow fashion industry is high. This resulted in the following research question: ‘’What kind of sustainable business model can an entrepreneurial slow fashion venture develop in order to compete in the current fashion industry?’’
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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