University of Twente Student Theses


Crowded vision conversations: A ventriloquial perspective on what constitutes vision in employee interactions

Nathues, Ellen (2018) Crowded vision conversations: A ventriloquial perspective on what constitutes vision in employee interactions.

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Abstract:Visions define organizations’ ideal futures and are ubiquitous in organizations. Management expects visions to strengthen alignment and motivation. In reality, however, many visions never make it from the posters on the walls to the hearts and minds of members. Research considers visions as static scriptures, takes a rhetorical lens on composition and content, and focuses management’s role. It is overlooked that visions, once joining everyday interactions, escape the control of the few of the top and grow into the emerging constitutions of the many at the floor. This results in incongruences in vision meaning and in visions missing out on their purpose. This study conceives of visions as evolving realities and shifts analysis to the interactional vision constitutions of employees. It adopts the CCO perspective and grounds vision constitution in ventriloquism. The constitutive approach reveals what substantiates vision as enacted in the everyday organizational life. In five focus groups 23 employees from four organizations were asked to discuss their organization’s ideal future and the official vision. Participants demonstrated an ability to envision anchored in values and emotions and influenced by practices they were not approving of. To make sense of visions, participants translated visions into tangible everyday practices by invoking diverse actants.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 85 business administration, organizational science
Programme:Communication Studies MSc (60713)
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