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Conceptual Blending of Dialog and Image Schema - Design and Pilot Test of an Image-Schematically Metaphoric Collaborative Decision-Making Tool

Rejek, J. (2018) Conceptual Blending of Dialog and Image Schema - Design and Pilot Test of an Image-Schematically Metaphoric Collaborative Decision-Making Tool.

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Abstract:Collaborative Decision-Making Technologies are Ontology Softwares that support knowledge management by structuring and visualizing the collaborative dialog via a flexible user interface. In favor of enhancing such interfaces’ practicality, a range of possibilities which is yet to be explored is offered by image schemas. Since Image schemas are considered to be fundamental to all humans’ cognition on several levels, it is assumed that image-schematic metaphors can be applied in interface design in order to make them universally more intuitive and representative of the CDM process. The guiding interest of this thesis is the question to which extent conceptual notions of image schemas on the one hand, and of the collaborative dialog on the other hand should be blended when designing the visual interface. Therefore, the main constituent of this thesis is the conceptualization of an Image-Schematically Metaphoric Collaborative Decision-Making (ISMCDM) Tool. Based on a framework of grounded theory synthesized, the visual interface expresses image-schematic metaphors in its visual design, while its ontological categorization of contributions to the CDM process is partly derived from the Issue-Based Information System (IBIS). As a first attempt to investigate the effect on applying a composition of image schemas in the CDM Tool as blended space, a pilot study is conducted in order test a CDM Tools most prominent qualities. For this, an experimental between-groups design is employed. One group of human research subjects gets to observe a fictional case of a CDM process, as the ISMCDM Tool would gradually map it. The same case is presented to a control group of subjects, but in the in a form of a fictional CDM Tool that resembles a mind map. Knowledge retrieval from and user experience of the respective representation are assessed among all participants and compared among the two groups. As hypothesized, the knowledge retrieval is significantly higher among participants presented with the ISMCDM Tool. Unlike hypothesized secondly, no significant difference was found between the groups regarding user experience. However, it is refrained from drawing concrete conclusions from these results regarding the optimal extent of application of image schemas in a blended space. Instead, recommendations for future research of mostly qualitative methodology shall investigate the interplay between single specific design aspects of the blended space and attributes individual to the user.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:17 linguistics and theory of literature, 54 computer science, 73 cultural anthropology, 77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/74459
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