University of Twente Student Theses


Overcoming challenges of Big Data Analytics outsourcing meant to improve Business Intelligence

Boom, Q.O. (2018) Overcoming challenges of Big Data Analytics outsourcing meant to improve Business Intelligence.

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Abstract:Due to the increasing growth of computer processing capabilities the amount of data generated is steadily increasing. Due to this increase in data volume, many companies are in the possession of very large amounts of data, often referred to as Big Data. Companies often struggle to perform Big Data Analytics (BDA) efficiently, in order to use this data efficiently. The reason companies struggle is often found to be related to the lack of technological expertise and experience. A potential solution for companies is to outsource BDA implementation, thus seeking BDA expertise outside of the company. BDA outsourcing is, however, scarcely research making it is unclear how BDA outsourcing should be conducted. It is also unclear what challenges occur during BDA outsourcing. During this study it is attempted to gain more clarity on the managerial and organizational challenges that can occur during BDA outsourcing. In doing so the following research question is pursued; How could Dutch Big Data consultants, and customers better handle the challenges occurring during BDA outsourcing projects meant to improve BI systems?’. In order to answer this research question a literature study was conducted in order to gain insight in the challenges that potentially occur during BDA outsourcing. The management and organizational challenges found during the literature study were then validated by conducting twelve interviews amongst ten Dutch Big Data consultancy companies. During these interviews various management and organizational challenge categories and subcategories were establish. The challenge categories found during this study consisted of; ‘Project Strategy’, ‘Value of the Project’, ‘Resources and Costs’, ‘Contract’, ‘Governance and Compliance’, ‘Management during the Project’, and ‘Customer Resistance and Trust’. During the study relationships were found between these challenge categories were also established. During the literature study very few connections were found between challenge categories. During the interviews, however, multiple unexpected connections between challenge categories were apparent, indicating that certain challenges can influence the occurrence of other challenges throughout a BDA outsourcing project. Especially challenges related to ‘Project Strategy’ seem to influence other challenge categories. Ultimately the results of this study are used to grant theoretical and practical recommendations. The results of this paper showcase the need for additional BDA outsourcing research, as well as offering practical advice on how to potentially prevent the occurrence of various BDA outsourcing challenges.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works, 54 computer science, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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