University of Twente Student Theses


Understanding sustainable environmental behaviour : the case of household food waste

Roovers, M.B. (2018) Understanding sustainable environmental behaviour : the case of household food waste.

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Abstract:Households in European countries can be held responsible for a large amount of food that gets wasted, because it is not consumed. This waste of food has large impacts on the environment. In order to address this problem, it is important to determine and understand the predictors of consumers’ food waste behaviour. A survey was conducted in the Netherlands in order to investigate which determinants could predict the self-reported household food waste. These determinants were predominantly taken from the theory of planned behaviour (TPB) with some additional predictors that can be adopted into the existing model. Household planning habits were also involved as a situational predictor of food waste. For six different food waste categories, the self-reported amounts and frequencies of waste were assessed. The determinants from the TPB, together with the household planning habits proved to explain the amount of food waste rather well. Moreover, it was found that different predictors could explain the food waste among different categories of food. In order to reduce household food waste, interventions should focus on consumers’ perceived health risks, their personal attitude and household planning habits.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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