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Supporting the Innovation Process of Industrial SMEs Using Mobina: The first design cycle using mockups and a validation focus group

Verburg, J.G.J. (2018) Supporting the Innovation Process of Industrial SMEs Using Mobina: The first design cycle using mockups and a validation focus group.

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Abstract:Mobina provides Knowledge-as-a-Service through collaboration software which gives industrial SMEs the opportunity to collaborate with the entire organization on discussions related to business processes, innovations, and their information landscape. Mobina wants to extend its software to improve the support for innovating processes. This report describes the design of functionality to support the following aspects, which have been identified as essential: Discovering innovation and improvement possibilities through external search, intra- and inter-industry networking, and technological collaboration (also called open innovation); Assessing and selecting those possibilities that are best for the organization; Monitoring and controlling the innovations to make sure that costs and risks are controlled, and all aspects of the company stay aligned. Design research was executed as the first iteration of the design cycle. The artifact consists of mockups and data models and is validated using a focus group. The design exists of three functionality areas: open innovation, strategy & goals, and actionables & projects. After this research, Mobina has a global product roadmap for the future. The research can also be useful for others. Especially using focus groups for validation in design science research proved useful. This thesis can provide a lot of information on using validation focus groups.
Item Type:Essay (Master)
Clients:
Mobina, Enschede, The Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:54 computer science, 85 business administration, organizational science
Programme:Business Information Technology MSc (60025)
Link to this item:http://purl.utwente.nl/essays/74488
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