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Recruiting via social networking sites : the influence of scarcity and information specificity within recruitment via social networking sites on one's attractiveness toward the job advertisement and level of engagement.

Molenbroek, D.A. (2018) Recruiting via social networking sites : the influence of scarcity and information specificity within recruitment via social networking sites on one's attractiveness toward the job advertisement and level of engagement.

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Abstract:Nowadays it is hard for recruitment organizations to differentiate themselves from others, considering the rise of the internet. However, there are some factors such as scarcity and information specificity than can play an important role in the process of recruiting via social networking sites. Attractiveness and engagement turn out to be important psychological concepts within employer branding. Therefore, this study aims to investigate whether the use of scarcity and information specificity in job advertisements offered via social networking sites positively affects potential job seekers’ attractiveness toward the job advertisement and level of engagement, and if their familiarity with the company moderates this. The current research employed this combination in a 2 (no scarcity vs. scarcity) x 2 (general information vs. specified information) x 2 (unknown vs. well-known company) between subjects design. Findings showed that respondents were more attracted toward the advertisement and they were more engaged if it includes specific information compared to general information. Respondents were also more attracted and more engaged toward a well-known company compared to an unknown company. However, it is especially important for unknown companies to use information specificity which leads to more attractiveness toward the job and to a higher level of engagement.
Item Type:Essay (Master)
Clients:
In Person
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/74621
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