University of Twente Student Theses
The Power of Networking: a research on the influence of third actors on establishing and developing business relationships of a technology oriented start-up.
Heideman, I.C.M. (2018) The Power of Networking: a research on the influence of third actors on establishing and developing business relationships of a technology oriented start-up.
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| Abstract: | When start‐ups start their business, they never possess all necessary knowledge, skills and resources. All newly established ventures experience a high liability of newness and a high liability of smallness. A widely suggested method to overcome this is by building alliances and partnerships, through the activity of networking. However, there still remains a lack of knowledge and studies on how third actors can and have influenced the process of establishing and developing business relationships of start‐ups. This study enlightens the case of a Dutch technological start‐up and illustrates how this start-up has developed their network over time with the use of third actors. Attention will be given to contribution partners can provide to start‐ups and how these partnerships have been initiated, established and maintained. Furthermore, special focus will be given to the functions and roles performed by third actors in this process, the type relationships present among the business relationships and the position of the start‐up in the relationships. The present case study confirms the fact that third actors certainly influence the process of developing and establishing business relationships by new ventures and that the importance of the contributions provided to start‐ups by business relationships can be of indispensable importance. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/74648 |
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