University of Twente Student Theses
Evaluation of business model innovation based on resource relatedness in the context of a major corporation : a case study
Grenz, I. (2018) Evaluation of business model innovation based on resource relatedness in the context of a major corporation : a case study.
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| Abstract: | Business model innovation promises a sustained competitive advantage. Major corporations are challenged to select and integrate innovative businesses that fit with established operations. This thesis explored ex ante evaluation of business model innovation in a major corporation. It aimed at identifying factors influencing the interplay of old and new businesses. Research was guided by the concept of resource relatedness, which ties changes in firm performance to similarities between diversification efforts and established business operation. A case study in a major tech company provided insights on the business model evaluation process. It included expert interviews, an online survey and a document analysis. Involving people with different roles contributed to a comprehensive evaluation. The conclusion states that resource relatedness involving technology and expertise are less relevant in the corporate context. Other factors such as strategic relatedness and relatedness of revenue structures become more important. A continuous evaluation and adaption of business model innovation throughout the integration process is suggested. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/74831 |
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