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Attitude towards sustainable meat production technology-synthetic In-Vitro-Meat

Mandemaker, Sander (2018) Attitude towards sustainable meat production technology-synthetic In-Vitro-Meat.

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Abstract:The world population is growing rapidly and there is a lasting demand for meat. Our meat production has a great negative impact on the environment. An alternative for traditional meat could be In-Vitro-Meat (IVM), which is meat produced by tissue-engineering technologies. In order to replace traditional meat with IVM, it is desirable that people have a positive attitude towards this alternative. An online experiment was conducted to examine whether treatment can have an influence on the attitude towards IVM. The objective of this research is to examine whether additional positive information about the sensory characteristics of IVM and the subjective norm that people perceive, affects their attitude towards IVM and their consumption intentions. The participants were given general information about IVM and additional positive information about the sensory characteristics of IVM to examine if their opinions and attitude could be influenced. As a representation of the subjective norm Facebook-messages were used. No significant effect has been found between merely providing neutral information about IVM, offering additional positive information about the sensory characteristics of IVM and influencing the Facebook messages on the dependent variables. A limitation that should be kept under consideration is that there may be a lack of exposure.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/74858
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