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External forces influencing the e-business strategy of Siemens OCW

Damen, Martijn (2002) External forces influencing the e-business strategy of Siemens OCW.

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Abstract:The internet and e-business have had an enormous impact on many companies and there has been much research on how e-business influences its environment, but little can be found on how e-business is influenced by its environment. The aim of this thesis is to give an overview of the macro-environment and industry forces influencing the e-business strategy of Siemens OCW and the impact of their future developments.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Industrial Engineering and Management MSc (60029)
Link to this item:http://purl.utwente.nl/essays/74922
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