University of Twente Student Theses
External forces influencing the e-business strategy of Siemens OCW
Damen, Martijn (2002) External forces influencing the e-business strategy of Siemens OCW.
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Abstract: | The internet and e-business have had an enormous impact on many companies and there has been much research on how e-business influences its environment, but little can be found on how e-business is influenced by its environment. The aim of this thesis is to give an overview of the macro-environment and industry forces influencing the e-business strategy of Siemens OCW and the impact of their future developments. |
Item Type: | Essay (Master) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 85 business administration, organizational science |
Programme: | Industrial Engineering and Management MSc (60029) |
Link to this item: | https://purl.utwente.nl/essays/74922 |
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