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The effectiveness of hints for online banking customers on reducing phishing susceptibility: a Dutch customer's perspective

Leest, W. van der (2018) The effectiveness of hints for online banking customers on reducing phishing susceptibility: a Dutch customer's perspective.

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Abstract:This study aimed at finding the effect that the hints of Veiligbankieren.nl had on decreasing phishing susceptibility and whether these hints were actively used in the process of correctly judging a bank e-mail. An experiment was setup in which 27 participants had to judge the legitimateness of 10 bank e-mails. The participants were split into two groups, a group who read the hints (experimental group) and the other not (control group). Results portrayed a significant difference in the amount of correctly judged bank e-mails between these two groups, in favor of the experimental group. Therefore these hints showed to be effective in reducing phishing susceptibility. Results of the eye tracking data displayed that on average four out of five hints were actively used by both groups. The only hint which was not used actively was the checking of the spelling. The difference between the experimental and the control group showed a positive effect with the hint about checking the sender and the spelling mistakes in terms of active use by the participants, which are therefore the main cause of a decrease in phishing susceptibility. The other hints either showed a negative influence or a little difference between the two groups.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/74942
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