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Business Models for Reverse Innovation

Hoekman, M.K.W. (2018) Business Models for Reverse Innovation.

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Abstract:This research analyses the business models that western MNC have adopted in emerging markets in order to foster reverse innovation. Case studies of three purposively selected western MNCs are presented, analysed and compared. In the analysis of these business models the emphasis lies on the following three main elements: a) value proposition; b) value creation and delivery; and c) value networks. Comparisons are drawn upon the way the selected companies operated in each of these elements in their pursuance of reverse innovation. There are obviously differences, but also some striking similarities in the way these companies responded to the challenges that operating in and for emerging markets implied and how they responded to opportunities for reverse innovation and potentially disruptive technologies.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/74958
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