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Antecedents of supplier satisfaction : the influence of corporate culture

Henn, Annina (2018) Antecedents of supplier satisfaction : the influence of corporate culture.

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Abstract:The increasing awareness of preferred customer status and supplier satisfaction unveil new opportunities to gain competitive advantages as buying firm. By achieving preferred customer status, a buyer can benefit from preferential treatment of the supplier. In the process to become a preferred customer, supplier satisfaction plays a major role. This study extends existing literature by taking the effect of corporate culture into account. Empirical data for the quantitative research is collected from suppliers of an organisation. The research consists of a thesis and an additional research paper. Both independently test the influence of corporate culture with different methods on the same data. The results of the thesis show that corporate culture has no moderating effect on supplier satisfaction. However, further analysis,highlights the importance of corporate culture in relational behaviour when it comes to supplier satisfaction. Here, outcomes of polynomial regression show that intensifying the relationship with suppliers, that do not have a high focus on flexibility and discretion but on stability and control, has the most potential to improve supplier satisfaction through relational behaviour. Furthermore, a discussion of the results provides managerial and theoretical implications. Finally, suggestions for further research and limitations are considered.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/75044
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