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What opportunity to choose? : Manufacturing firms evaluating business opportunities that match their existing competences

Mensink, Wilco (2018) What opportunity to choose? : Manufacturing firms evaluating business opportunities that match their existing competences.

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Abstract:Due to rapidly changing market demands and emerging new technologies, managers must keep pace by responding quickly to business opportunities and therefore they develop new products, services or even business models. Such business opportunities can lead to value generation if the opportunity is identified, evaluated and exploited. The goal of this research is to empirically gain more insight into the relationship between new business opportunities and the match with an organization’s existing resources. Results of this investigation show that the value of an opportunity is the biggest contributor in the attractiveness of the opportunity. Because of this, it seems that the manager focuses on the potential gains an opportunity can bring to the firm. Furthermore, a high value leads to a high attractiveness, especially for firms with related existing competences. For these firms, it is relatively easy to exploit the opportunity and capture the value because they already possess the knowledge, skills and abilities to do so. However, if the opportunity is rare, or the firm is old, opportunities with a low relatedness are more attractive than opportunities with a high relatedness.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/75074
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