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The effect of different types of trust and commitment on supplier satisfaction

Veen, I.E.H van der (2018) The effect of different types of trust and commitment on supplier satisfaction.

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Abstract:The purchasing department of an organisation is more and more seen as a strategic function, capable of creating a competitive advantage. A necessary condition for creating a competitive advantage is to satisfy the suppliers. The general trust and commitment and their effect on a dependent variable have been researched before, but the focus of this research is on identifying the influence of the different types of trust and commitment on supplier satisfaction. The types of trust and commitment that are chosen are trusting belief, trusting intention, affective commitment and instrumental commitment. This thesis revolves around the question: What are the effects of the different types of trust and commitment on supplier satisfaction? Also, the possibility of a complementary or substitute effect of the different types is analysed. The data is collected amongst suppliers of different organisations and analysed with PLS path modelling and SPSS. The results show that trusting belief is an important influence on supplier satisfaction and that the two types of commitment have a complementary effect on supplier satisfaction. This study ultimately provides suggestions for buying firms to increase the likelihood of satisfying the suppliers and having beneficial relationships.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/75102
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