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Binge-Watching and its Impact on Learning Behaviour and Important Daily Life Activities among University Students : A Study using Ecological Momentary Assessment

Steinbach, E.M. (2018) Binge-Watching and its Impact on Learning Behaviour and Important Daily Life Activities among University Students : A Study using Ecological Momentary Assessment.

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Abstract:With the emerging video-on-demand streaming, the so far known construction of television changes and the so-called phenomenon ‘binge-watching’ (watching two or more episodes of a series in one sitting) rises, especially among university students. Although binge-watching is widely related to unhealthy and excessive behaviour and assumed to have a negative influence on daily live activities and academical achievements, the overall extent and impact on students are hardly researched. Ecological Momentary Assessment (EMA) was used to gather information about prevalence, impact and context of students’ on-demand streaming behaviour and evaluate intended and unintended watching behaviour. Using a mobile application, 23 participants answered a daily questionnaire, regarding their watching and study behaviour and important daily live activities over the course of 15 days. It was observed that the participants used on-demand streaming services on a regular basis and binge-watched on 36% of the measured days. They indicated to watch on average 1.42 hours online series per day whereby the intended and actually observed watching time were closely related. Also noticeable was a strong variation between the 23 participants. One of the main findings of this study was furthermore, that the students who indicated to watch more online series, reported to spent less time than planned on physical activities. Additionally, on days the participants watched more online series and movies, they spent more time than planned on social activities and less time than planned on housekeeping. In contrast, no negative influence of the watching time on neither the learning behaviour nor the grades of the students was found. It was thus indicated that binge-watching is a popular pastime among university students. Although no alarming negative influence of the daily life of the participants was observed, it was well indicated that some students might tend to excessive binge-watching behaviour. Further research in the field of binge-watching is necessary, and EMA was rated as a valid method to get an insight in students’ behaviour in a real-life, real-time setting.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/75171
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