University of Twente Student Theses


Smart Industry Adoption: how analytics affect SMEs in the Netherlands

Chang, R.N.Y. (2018) Smart Industry Adoption: how analytics affect SMEs in the Netherlands.

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Abstract:Over the past years, “big data” has received a great deal of attention and was found extremely important for companies as it gave imperative insights that could, for example, help gain better understanding of customer needs. As the need for and recognition of understanding big data grew, several frameworks were developed to detect the maturity level of analytics and indicate improvements of sophisticating current analytic tools. Even though SMEs are important drivers for the economy and technological change, it became a question whether these maturity level of analytics framework aided them in navigating the right analytic direction. This paper aims to cognise “big data” and the maturity level of analytics, to observe and provide arguments on whether the current maturity level analytics frameworks can provide assistance to SMEs through data collection.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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