University of Twente Student Theses


Artificial Intelligence and The New Health Era

Ümit, V. (2018) Artificial Intelligence and The New Health Era.

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Abstract:Artificial Intelligence is representing a revolutionary technological development which is strongly reshaping the entire medical industry. Therefore, incumbents and new entrants are compelled to adapt their current business models in order to grasp the momentum to lead and pioneer in the quickly changing but likewise rapidly growing healthcare industry. This paper analyses business model changes and innovations by applying a uniquely created framework- The Integrated Pioneering Capabilities (IPC) Framework- to three selected global players in healthcare: Royal Philips, Alphabet Inc., and International Business Machines Corporation (IBM). Thereby both, existing capabilities within each firm and newly acquired and developed capabilities were outlined, with the latter complementing each respective company’s capabilities repertoire and therefore strengthening their competitive advantage and enabling them to pioneer. Thereupon strategic actions conducted by each firm were stressed - including but not limited to strategic partnerships, collaborations, acquisitions and mergers- which are initiating eventual business model innovations or changes. Hence, at last, the application of the IPC framework enabled to determine whether AI developments in healthcare resulted in significant business model changes or simply led to continued business model innovations, thereby demonstrating AI’s imperative impact on the business models of incumbents and new entrants in the healthcare sector.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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