University of Twente Student Theses


External factors affecting the adoption of IoT-Technology: A TAM and UTAUT approach

Fretzen, Tobias (2018) External factors affecting the adoption of IoT-Technology: A TAM and UTAUT approach.

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Abstract:This research is conducted for analyzing the digitization process of a company, by investigating the role of IoT technology as a strategic tool. The core purpose is to identify factors influencing a company’s motivation for implementing IoT into its strategic plans and to gain a better understanding of the technology’s potential in general as a strategic option. This exploratory study strives for outlining the dynamics of a company's environment, potentially affecting the decision-making process with regard to IoT implementation. To do so, the ‘Unified Theory of Acceptance and Use of Technology' (UTAUT) is applied and expanded, intending to conceptualize a model that merges the identified factors. Besides studying secondary sources, represented by existing literature about digitization and IoT technology, primary data is collected in form of three interviews, leading to an evaluation of the complex topic from three different perspectives. The findings highlight the complexity of the topic, by emphasizing the IoT technology dependence on the global motivation to create a digitized
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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