University of Twente Student Theses


Financing Strategies of bicycle-sharing firms: a case study

Wang, T (2018) Financing Strategies of bicycle-sharing firms: a case study.

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Abstract:In recent years, bicycle sharing becomes a popular concept in China. Many companies are established to provide bicycle- sharing service to the public. As technology startups, these companies usually make several financing rounds during their growth. This study aims to research the causes and effects of the companies’ financing strategy. Three companies in the industry are studied separately. I find that the choices of the financing strategies are often structured by the factors like the policy, industry development, technology growth, and the pros and the cons of the financing methods. The effects of the financing strategies lie on the market perspective like market share and future perspectives like new market development. What’s more, the result of this research shows that company’s performance is one factor that can influence the choice of financing strategy, and in return, financing strategy can influence company’s performance.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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