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The influence of entrepreneurial passion on Crowdfunding success

Bajadjan, Juliane (2018) The influence of entrepreneurial passion on Crowdfunding success.

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Abstract:This research explores the importance of entrepreneurial passion for the success of Crowdfunding campaigns and how different types of entrepreneurial passion can influence Crowdfunders’ investment decisions. Primary data was collected in semi-structured online surveys with 10 investors and 7 start-ups who have Crowdfunding experience. The surveys aimed to examine for six different types of entrepreneurial passion if a tendency exists to positively/negatively influence the investors’ funding decision and if certain types of passion are more relevant for the funding than others. As foundation for this research the following six types of entrepreneurial passion from the research of Cardon et. al (2017) are used: Passion for growth, passion for people, passion for the product or service, passion for inventing, passion for competition and passion for a social mission. The research findings emphasize the importance of entrepreneurial passion for the Crowdfunding success and its power to influence the Crowdfunders investment decisions. The findings reveal that each of the six different types of passion is relevant in Crowdfunding and can influence the investors funding decision, although strength and type of influence differ. In comparison the data indicates that the positive influence of entrepreneurial passion is more powerful than the negative influence. According to the investor surveys five of the six passions have a positive influence on the investors’ funding decision. For the investors the passion for people and the passion for the product/service have the strongest positive influence on the funding decision. Entrepreneurs consider the passion for the product/service to be the most relevant type of passion and the passion for people to be slightly more relevant than the other four types of passion.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/75401
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