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Business Model Innovation and Industrial Internet of Things. An Explorative study on the Business Model Design of Small and Medium Enterprises

Virgilio, Lorenzo de (2018) Business Model Innovation and Industrial Internet of Things. An Explorative study on the Business Model Design of Small and Medium Enterprises.

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Abstract:The Industrial Internet of Things is a current trend on which most companies want to grasp the opportunities unravelled by it. However, business level effects of this new phenomenon are still in its infancy. This explorative study wants to tackle this research gap by analysing in-depth how the distinct capabilities used by SME in the manufacturing industry, during specific technological development, could lead to specific IoT-based business model archetypes. Against the background of two previous studies, and a multi-case study, it was identified that companies approach business model innovation differently given which strategic development was sought. Furthermore, insights are presented on how and why SME implement and innovate their business model divergently. Thus, this study wants to contribute to the current research by creating a greater understanding of the business model innovation, and business model and additionally provide insights on the strategic decision-making perspective on the Industrial Internet of Things.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/75404
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