University of Twente Student Theses


How Blockchain Technology could Transform the Online Gaming Industry

Nave, J.A.M. (2018) How Blockchain Technology could Transform the Online Gaming Industry.

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Abstract:Blockchain technology was born in 2008 and is already transforming the standards of various industries today. The gaming industry is worth over 100 billion dollars and consists of around 2.2 billion gamers. GamerToken is the first company attempting to develop a gaming ecosystem on the Ethereum blockchain. In order to analyze the possible benefits blockchain technology could bring to the gaming industry, a comparison must be made between the current gaming industry and the ecosystem as envisioned by GamerToken. This will be achieved by comparing GamerToken to Steam, the worlds leader in digital game downloads. This comparison and analysis is motivated by the question: Does the ecosystem being developed by the GamerToken create a more appealing business model for gamers, publishers and developers? To this end, a business model canvas and value proposition canvas will be developed to investigate and compare these companies. This will allow for a greater understanding of the way in which the GamerToken wishes to differentiate itself by use of blockchain technology and a more inclusive environment. Furthermore, a value network analysis comparison will be conducted so as to visualize how the different business models interact with their environments.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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