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In the Face of Success: A Study About CEO Facial Traits and Business Performance

Beltman, Nick (2018) In the Face of Success: A Study About CEO Facial Traits and Business Performance.

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Abstract:The main goal of this study is to examine the possible relationship between the facial width to height ratio of CEO’s and the financial performance of their firms in Europe and to compare these results to a study by Wong et al. (2011) performed in the United States. A positive relationship was expected to be found in Europe as was in the United States. The effect was expected to be less strong in Europe than in the United States, because of differences in leadership. CEO facial width to height ratio was measured using photographs, while firm performance was measured by calculating return on assets and net profit margin. Correlation and regression analysis was performed to test the relationship. No significant evidence was found that supports the hypothesis that CEO facial width to height ratio influences firm performance
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/75424
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