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Origin of cognitive differences : a cross-cultural research on the impact of national culture on novice entrepreneurs’ cognitive thinking styles.

Theunissen, Celeste (2018) Origin of cognitive differences : a cross-cultural research on the impact of national culture on novice entrepreneurs’ cognitive thinking styles.

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Abstract:Entrepreneurship is a wide field of research that arises in many cultures around the world while also having a large impact on today’s economy. Due to its large scale, till this day it includes many aspects that are unaccounted for. One aspect is regarding to the distinctive minds from entrepreneurs. The way in which an entrepreneur processes information in order to act upon a task or take decisions is what differentiates each of them from each other. In order to have a better understanding of the cognitive differences within the human mind, specifically in novice entrepreneurs, this paper researches how differences in one’s national culture can influence the cognitive information processing mode. The paper will rely on two main theories: the cultural tightness/looseness and the cognitive distinction between intuitive and analytical information processing modes. Novice entrepreneurs from the Netherlands and Malaysia were asked to fill out a survey concerning the cognitive Need for Cognition and Faith in Intuition scale as well as the cultural tightness/looseness scale. The results in means where significant in the favor of the Netherlands being perceived to have a looser culture compared to Malaysia, by the novice entrepreneurs. The researched continued analyzing the actual influence that culture has on the entrepreneurs’ cognitive thinking style. It came to the conclusion that there is a mild relationship between a novice entrepreneurs national culture and its cognitive thinking style. The relationship was not strong enough in order to be considered definite. The main reason for this because there were other variables that also influenced the entrepreneurs cognition.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/75438
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