University of Twente Student Theses

Login

The effect of investor communication on the success of a crowdfunding campaign

Kattenpoel Oude Heerink, W.F. (2018) The effect of investor communication on the success of a crowdfunding campaign.

[img] PDF
729kB
Abstract:In this study I have researched the effect of investor on the successfulness of the crowdfunding campaign. The research is focused on the 93 projects of Oneplanetcrowd that deal with debt-based or equity-based crowdfunding. The projects on Oneplanetcrowd all deal to some extent with sustainability or societal improvement. Based on these results I have found evidence that providing onplatform updates helps increasing the success of a crowdfunding campaign. In this study I have found no evidence that supports the claim that social media updates is positively correlated to the success of the campaign.
Item Type:Essay (Bachelor)
Clients:
Unknown organization, Nederland
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/75500
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page