University of Twente Student Theses
The effect of investor communication on the success of a crowdfunding campaign
Kattenpoel Oude Heerink, W.F. (2018) The effect of investor communication on the success of a crowdfunding campaign.
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| Abstract: | In this study I have researched the effect of investor on the successfulness of the crowdfunding campaign. The research is focused on the 93 projects of Oneplanetcrowd that deal with debt-based or equity-based crowdfunding. The projects on Oneplanetcrowd all deal to some extent with sustainability or societal improvement. Based on these results I have found evidence that providing onplatform updates helps increasing the success of a crowdfunding campaign. In this study I have found no evidence that supports the claim that social media updates is positively correlated to the success of the campaign. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/75500 |
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