University of Twente Student Theses


An analysis of the creation of a sustainable business model for a start-up in the e-health industry in the Netherlands

Boog, R.S. van den (2018) An analysis of the creation of a sustainable business model for a start-up in the e-health industry in the Netherlands.

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Abstract:There is a low degree of e-health technologies which are implemented within the health care industry in the Netherlands. Limburg first identified this problem and in cooperation with Gemert-Pijnen they created an holistic approach’ foundation to tackle this problem (2011). The essential difference with other approaches for a successful implementation was the use of business modelling in this approach, as business modelling is the bridge between health technologies and a managerial approach for the implementation of these technologies. In this paper an analysis is performed how external and internal factors influence the development of a sustainable business model for a start-up in the e-health industry. Therefore, three start-ups: Umenz, JouwOmgeving and SkinVision were interviewed. Due to different focusses in their product development, the start-ups’ business models and implementation showed different results. The results show that the more developed a business model is, the more a start-up is able to act on this business model and implement their technology in the industry. The difference in business model development are because of differences in strategy innovation capabilities and resource capitalization capabilities, thus internal factors. The strategy innovation capabilities show that a broad focus causes a start-up to be less adaptable to the market and it takes longer to develop an entire business model. The resource capitalization capabilities show that a well-thought out planning is necessary to integrate both the development and marketing of technologies into one start-up. The financial resources are than necessary to act on this planning. The networking capabilities could help as a supporting capability once a business model is under developed. The external analysis shows that external resources are less important for the development of a business model than internal factors. However, these are more thresholds to consider. Furthermore, they could pose future opportunities during the technology implementation process. Therefore, what can be concluded is that internal capabilities are more of influence on the development of a sustainable business model than external factors.
Item Type:Essay (Bachelor)
SkinVision, Amsterdam, Netherlands
Umenz, Hilversum, Netherlands
JouwOmgeving, Utrecht, Netherlands
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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