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Designing a persuasive mobile alcohol avoidance training by using persona-based design briefs : the development of a prototype within a User-Centered Design approach

Wolbers, R.G.M. (2018) Designing a persuasive mobile alcohol avoidance training by using persona-based design briefs : the development of a prototype within a User-Centered Design approach.

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Abstract:Breindebaas is a smartphone app with the aim to break through the unconscious processes that maintain an alcohol addiction, by retraining automatic approach tendencies. A prior study showed low adherence, due to the repetitive nature of the training task which was experienced as boring. The primary aim of the current study was to design a persuasive prototype of the app that improves adherence and acceptability by professionals. The secondary aim was to study the impact of persona-based design briefs on the design process and prototypes, in which different presentation formats were compared. In sub study A, semi-structured interviews were conducted, showing that potential users and professionals had a positive attitude towards the addition of persuasive elements. Interview outcomes were translated into requirements. In sub study B, these requirements were used to create persona-based design briefs in two different formats. Two design teams were instructed to develop a persuasive prototype of the new app by using either a text-based design brief or a pictorial design brief. The current study suggests that persona-based design briefs have a positive impact on the design of a prototype. There are careful indications that a pictorial design brief is more effective than a text-based design brief.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/75832
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