University of Twente Student Theses


Individual Social Responsibility?

Herbert, Pauline Luise (2018) Individual Social Responsibility?

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Abstract:In recent years, a new way of connecting people who offer services to potential clients has emerged: the so-called platform economy. Within the discussion of the conflicting priorities of workers and service platforms, the clients’ point of view remains understudied. This paper investigates the degree to which consumers support an improvement of the platform workers’ access to social protection. Furthermore, the willingness to pay more for platform services in order to help improve the situation is studied. It is the aim of this thesis to explore the influence of consumers’ socio-economic status and as well as their awareness of worker protests on the willingness to pay more and the degree of support for social protection. An online survey with n=176 consumers was conducted. A multiple linear regression revealed that a consumers’ socio-economic status had no influence on either of the two issues. However, the factor of whether a consumer was aware of the protests led to a significant increase in support as well as willingness to pay more. Additionally, the support for better social protection showed an influence on the willingness to pay more.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 71 sociology, 89 political science
Programme:Management Society and Technology BSc (56654)
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