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What does Human Resource Management look like at a crowdsourcing platform? An Explorative Case Study

Hagens, I.H. (2018) What does Human Resource Management look like at a crowdsourcing platform? An Explorative Case Study.

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Abstract:The aim of this study was to gain more insight into what HRM practices are used to manage crowd-workers at crowdsourcing platforms and who is responsible for the implementation of these HRM practices. Via interviews, participatory observation and document-analysis is tried to gain more comprehensive insights in what an HRM system looks like and what HRM practices are exchanged between the actors in the so called ‘crowdsourcing ecosystem’ at crowdsourcing platform PlatformCo. In summary, the results showed that the content and implementation of HRM practices used at a crowdsourcing platform are highly influenced by legal issues caused by the self-employment relationship of the crowd-workers. The crowd-workers are employed as freelancers and the platform is therefore not allowed to give concrete instructions to the crowd-workers on how to perform the task. One consequence of this, is that the crowdsourcing ecosystem is more inclusive in the number of actors than originally framed. Beside the platform and requestor, also fourth-party providers were responsible for the implementation of HRM practices on crowd-workers as well as managed via HRM practices by the crowdsourcing platform. In all, this study shows that HRM practices exchanged are directed to manage and maintain the balance within the crowdsourcing ecosystem.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/75929
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