University of Twente Student Theses
Does value-based-pricing engender co-creation practises in industrial small-and-medium-sized enterprises?
Baniou, Helena Theodora (2018) Does value-based-pricing engender co-creation practises in industrial small-and-medium-sized enterprises?
|
PDF
1MB |
| Abstract: | Value-based pricing has gained more and more interest as literature found that it is supposed to be the best pricing method. Within this approach, pricing takes place on the basis of customer value and thus, it is essential to evaluate the needs and ideas of the clients. But what is the best way to get information about customer value? One method to explore customer value is co-creation, which can be defined as the cooperative development of products of firms with their stakeholders. As VBP uses the customer and co-creation is one method to explore customer value, there may be a connection between the two concepts. However, existing literature misses on investigating this connection. This research aims to show the connection between VBP and co-creation by interviewing German and Dutch small-and-medium-sized manufacturing enterprises. It further investigates what obstacles come along with VBP and if they are related to the co-creation practices. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/76169 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page