Business Partnering Application

Partnerships have become a more and more important way of doing business and creating value. However, establishing proper partnerships often costs a lot of money and effort. To enhance this process and also overcome other problems at the University of Twente the idea exists of a Business Partnering Application, which is a Tinder-like application that enables organisations to find suitable partners. This study determines which partner selection criteria are the most important and therewith also influence the content that needs to be shown within the BPA to stimulate opportunity recognition. Besides that, this study also shows why these criteria are the most important and the influence of the external factors alertness and cognitive and personality traits. The subjects of this study were manager and executives that have experience in selecting partners. Data in this study was collected using two consecutive methods. At first ten questionnaires were sent to managers and respondents, which in a later stadium were interviewed for a more in-depth view.