University of Twente Student Theses


WIFI tracking in the IOT environment of smart cities : a privacy calculus perspective

Berg, K.A. ten (2018) WIFI tracking in the IOT environment of smart cities : a privacy calculus perspective.

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Abstract:The real value of collecting data comes through data processing and aggregation in large-scale where new knowledge can be extracted. However, such procedures can also lead to user privacy issues. This study describes what people do and do not know about Wi-Fi tracking and how that knowledge affects their responses to privacy and security risks. The results of this study showed that there is a lack of awareness towards WI-FI tracking by people in Enschede. Demographic variables play a minor role. Gender and age differences where only found for privacy concerns and awareness of Wi-Fi tracking. Furthermore, the results showed that most respondents are willing to cooperate with WI-FI tracking, despite the fact that most people have concerns of losing control about how their data is gathered and used. This study also found that respondents indicated Wi-Fi tracking as useful and especially safety is appointed as an important benefit of Wi-Fi tracking. The results of this study confirm that privacy concerns, trust and perceived benefits significantly influence the willingness to disclose personal information. However, no significant effect of risk and concerns on Willingness to disclose data has been found.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general
Programme:Business Administration MSc (60644)
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