The downfall of traditional radio : will personalized radio surpass preprogrammed radio?

In this study, the future of the radio industry has been examined according to a literature review, in addition to empirical research through the use of a survey. The sample size was 180 participants of multiple nationalities of both male and female. The findings showed a clear difference in preference for preprogrammed radio (AM/FM-radio) and personalized radio (Spotify, Apple music, Pandora). Younger participants heavily preferred personalized radio, in particular streaming services, whereas older participants favored preprogrammed radio. Based on the findings, there is a strong case to be made for millennials preferring personalized radio and will likely cause personalized radio to take over in the future. More research is needed to see if the results are replicable in order to draw a definitive conclusion.