University of Twente Student Theses
An extended supplier satisfaction model : examining further impact factors and the effect on KPIs
Sende, Marie (2018) An extended supplier satisfaction model : examining further impact factors and the effect on KPIs.
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| Abstract: | Firms are increasingly aware of purchasing’s role as a strategic function. The buyer-supplier relationship offers a mean for the purchasing function to achieve a firm-wide competitive advantage. The purchasing function can aim to satisfy suppliers to obtain a preferred cus-tomer status with important suppliers in order to receive a preferential treatment which leads to a superior market position. Current literature on supplier satisfaction, preferred customer status and preferential treatment does not consider whether cultural compatibility, opera-tional compatibility and resource complementarity of buyer and supplier do influence the supplier’s perception of the buyer. Furthermore, the effect of preferential treatment has not been examined by using subjective criteria from a buyer’s internal supplier rating. The empirical quantitative data is collected from the suppliers of a company operating in the food industry. This study uses partial least square structural equation modelling to examine the influence of cultural compatibility, operational compatibility and resource complemen-tarity on supplier satisfaction, preferred customer status and preferential treatment. Furthermore, the influence of preferential treatment on quality, timeliness and accuracy of amount of deliveries has been examined. The results show that cultural compatibility has a positive impact on supplier satisfaction. Operational compatibility does only influence preferential treatment, whereas resource com-plementarity has only shown a positive influence on preferred customer status. The discussion of the results provides managerial implications on how to handle relationships with suppliers that are or are not compatible when a firm aims to obtain a preferred status and preferential treatment. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/76531 |
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