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Adoption of smart lock delivery in the E-grocery market in the Netherlands

Bijvank, . J.E. (2018) Adoption of smart lock delivery in the E-grocery market in the Netherlands.

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Abstract:The e-grocery market in the Netherlands is struggling to find a profitable business model. Currently the favorable business model in the market, home delivery specific timeslot, is facing two major challenges: ‘last mile’ and ‘high consumer delivery costs’. The literature proposes unattended delivery as an alternative business model what might tackle these challenges. This research explores the potential adoption rate of one of the solutions within unattended delivery: smart lock delivery. Based on the Behavioral Reasoning Theory a study is performed to seek for the factors enabling and reject e-grocery smart lock delivery. A survey (N=150) was conducted and analyzed in a Structural Equation Model. The findings present that the increase of convenience and flexibility are factors that lead to adoption whereas high potential installation costs, security issues and risk are factors that lead to resistance. These insights are extra valuable as turns out that concerning the concept e-grocery smart lock delivery, potential customers follow a well-considered decision path. Moreover, in general, it shows the importance of determining the enabling and rejecting factors towards new business models as it approves to be very valuable information and perhaps even key for a successful market-entry.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/76689
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